Search results for " TripAdvisor"
showing 3 items of 3 documents
Las quejas de los viajeros: ¿un género digital para controlar la calidad de los servicios hoteleros?
2016
Analizamos las quejas de los viajeros en un corpus integrado por 80 opiniones o reseñas sobre cuatro hoteles, alojadas en la plataforma TripAdvisor en las categorías de puntuación “malo/pésimo” y “bueno/excelente”. El estudio se enmarca en el análisis del discurso interpersonal aplicado a géneros turísticos digitales (Mapelli 2008, 2016, Suau Jiménez 2011, 2012a, 2012b, 2014), con el propósito de caracterizar no solo el aspecto relacional entre autor y lector, sino también el proposicional. Nos centramos en las quejas, ya que constituyen una parte fundamental de las opiniones. Abordamos la construcción de la subjetividad en la voz de los viajeros a partir de la revisión de los marcadores de…
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
2020
Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…
Assessing satisfaction of tourists visiting Italian museums: eviden from the eWOM
2022
Museum visitors’ satisfaction is a priority asset for those museums aiming at being competitive in the cultural tourism sector. In this study, evaluations by visitor-tourists, left in their reviews on museums on the TripAdvisor platform, are analysed. Through web scraping, we collected comments for twelve Italian museums left during the year 2019. The content analysis focussed on components of the tourists’ satisfaction among Italian and foreign museum visitors, with emotional response, management, and exhibitions emerging as key concepts in museum’s evaluation. Noticeably, some elements emerged as divisive: i.e., they appeared both among less and most satisfied tourist-visitors